Blackberry Torch

In the past, the words that first came to one’s mind when thinking of the Blackberry range of phones from Research in Motion were along the lines of efficient, businesslike, perhaps even bland.
Blackberry has always performed extremely well in the mobile phone market but they have often been thought of as corporate tools. You would have your Blackberry for the office and another, more fun phone for when you are at home.

RIM, a Canadian electronics company, saw a problem with this as they were missing out on a large and lucrative chunk of the mobile market. Over the last year the company have been making a concerted effort to bring out a more consumer driven approach, to get young people interested in their handsets and make their phones more fun.
This drive towards the consumer market has been massive success for the range, with sales showing that they are one of the fastest growing brands in terms of selling to young people. It has not taken Blackberry long to change its image and one of the reasons has been the release and success of Blackberry Torch.
The Torch is Blackberry’s rival to phones like the iPhone 4, Samsung Galaxy S and Nokia N8, a phone that is not just packed full of everything you would expect from a Blackberry, but has so much more. The usual suspects are there; peerless e-mailing and messaging software. Messaging that is free between other Blackberry users at that. But also you get everything that the other phones have – the latest social networking applications, a 5 megapixel camera, a brilliant touchscreen – but still with Blackberry’s QWERTY keyboard to slide out.
The Torch is trying to give you the best of both worlds. Although the phone is not perfect and it will be some time before Blackberry rivals iPhone and Android for the quality and quantity of apps, the Torch is a huge step in the right direction and leaves you wondering what RIM have up their sleeve next.